Category: Marketing

The marketing section of Kenya Companies blog. Get the best in insights and tips on marketing your business in Kenya & beyond. Using traditional and new age methods.

Social media marketing is a marketing technique that involves the use of social media platforms to connect and communicate with your consumers about the product sold. Some of the major platforms used include Facebook, Twitter, Instagram, LinkedIn and Pinterest.

Social Media Marketing

Rapid technological advancement has revolutionized the marketing industry through the development of social media marketing. Social media marketing is a marketing technique that involves the use of social media platforms to connect and communicate...

Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver the marketing message that is intended for a particular target audience.

Online Advertising

Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver the marketing message that is intended for a particular target audience. Online Advertising uses...

Niche marketing is a strategy used for advertising that mainly focuses on a specific target market.

Niche Marketing

Niche marketing is a strategy used for advertising that mainly focuses on a specific target market. Instead of marketing the products on all consumers who could apparently benefit from the product or service sold,...

Sales promotion is a process that persuades a potential customer to purchase a product.

Sales Promotion

Sales promotion is a process that persuades a potential customer to purchase a product. Sales promotion is often designed so that it may be used as a short term approach to increase company sales....

A marketing plan is a guiding document that summaries a promotion tactic that an organization will implement to generate income, acquire market as well as convey product information to the target market.

Marketing plan

Business operations have been the most viable economic development agent, and firms have realized the importance of having an executable marketing plan given the nature and level of competition in the market. As the...

Marketing Management is a marketing function that facilitates the distribution of goods and services between manufacturers and consumers.

Marketing Management

Marketing Management is a marketing function that facilitates the distribution of goods and services between manufacturers and consumers. Marketing Management is an important marketing process that involves the implementation and control of sales programs...

Market segmentation entails the way towards partitioning a market of potential clients into sections, given various qualities.

Market segmentation

Whether your company is at a favorable profitable market, it should and MUST embrace Market segmentation as it entails the way towards partitioning a market of potential clients into sections, given various qualities. The...

Email marketing entails standardized procedures that an organization identifies and strictly follows to achieve its investment return rate goals. This action provides your organization with a direct communication channel with potential customers and relevant prospects for brand promotion.

Email marketing

Modern technology has changed the way business operation is done with a single tap; information concerning a product is instantly conveyed to a substantial amount of subscribers either locally or internationally. These have been...

Content marketing is a long term strategic management approach that is concentrated on creating and distributing reliable and relevant content towards attracting and retaining your customer base to enhance profitable investment action.

Content marketing

Traditional ways of marketing are less used, and firms have changed their way of thinking, given the changing trends in business operations. As a result, your organization must provide relevant and useful information to...

Competitor analysis is a long-term management program that entails an assessment of the strengths and weaknesses of available potential contenders relative to those of your services or products. It's a fundamental portion of your advertising plan.

Competitor analysis

Competitor analysis is a long-term management program that entails an assessment of the strengths and weaknesses of available potential contenders relative to those of your services or products. It’s a fundamental portion of your...