Author: Carol Njeru

The paper industry is a type of tertiary industry that comprises of chemical manufacturing companies that use wood as a raw material in the materials and manufacturing process of paper. The manufacturing system involved in producing paper is the paper making machine.

Packaging and Paper

The paper industry is a type of tertiary industry that comprises of chemical manufacturing companies that use wood as a raw material in the materials and manufacturing process of paper. The manufacturing system involved...

Processing machines and equipment often have many processing stations in the materials and manufacturing processes and production cycles. The manufacturing systems can either be multilane or single lane. The product manufacturing may undergo a primary or secondary process where the primary processes are the immediate stages in a production cycle while the secondary processes take place at a later stage of product manufacturing.

Processing Machines and Equipment

Processing machines and equipment often have many processing stations in the materials and manufacturing processes and production cycles. The manufacturing systems can either be multilane or single lane. The product manufacturing may undergo a...

The textile and fabric manufacturing industry has been recognized as a precedent sector by the Kenyan Government. Its eminence in the manufacturing column under the Big 4 Agenda and the Kenya Industrial Transformation Program is a display of its indulgent spot in the government’s thought processes. It has created a lot of job creations and opportunities within a short period.

Textiles & Fabric Manufacturing

Textile fiber is one of the primary constituents in today’s’ world. Textile & fabric manufacturing is the exchange of fiber into yarn then yarn into fabric. It is then dyed or published before it is fabricated into clothes. The most natural fibers...

The coronavirus pandemic has hit the global economy like never before, thus, affecting individual economies, including Kenya. Even though China was the first to be hit, considering that Wuhan, the virus’s origin, is a financial hub for China, the social and economic impacts will negatively affect the globe.

Covid-19 Affects the Economy

The coronavirus pandemic has hit the global economy like never before, thus, affecting individual economies, including Kenya. Even though China was the first to be hit, considering that Wuhan, the virus’s origin, is a...

Social media marketing is a marketing technique that involves the use of social media platforms to connect and communicate with your consumers about the product sold. Some of the major platforms used include Facebook, Twitter, Instagram, LinkedIn and Pinterest.

Social Media Marketing

Rapid technological advancement has revolutionized the marketing industry through the development of social media marketing. Social media marketing is a marketing technique that involves the use of social media platforms to connect and communicate...

Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver the marketing message that is intended for a particular target audience.

Online Advertising

Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver the marketing message that is intended for a particular target audience. Online Advertising uses...

Niche marketing is a strategy used for advertising that mainly focuses on a specific target market.

Niche Marketing

Niche marketing is a strategy used for advertising that mainly focuses on a specific target market. Instead of marketing the products on all consumers who could apparently benefit from the product or service sold,...

Sales promotion is a process that persuades a potential customer to purchase a product.

Sales Promotion

Sales promotion is a process that persuades a potential customer to purchase a product. Sales promotion is often designed so that it may be used as a short term approach to increase company sales....

A marketing plan is a guiding document that summaries a promotion tactic that an organization will implement to generate income, acquire market as well as convey product information to the target market.

Marketing plan

Business operations have been the most viable economic development agent, and firms have realized the importance of having an executable marketing plan given the nature and level of competition in the market. As the...

Filing and secretarial services offer business support services to meet the needs of any e-commerce company or contracting companies.

Filing and Secretarial Services

Filing and Secretarial Services are important business services, especially in the corporate world. The services also consist of rules and regulations which form the basis of any contracting company. Examples of such rules include...