Rapid technological advancement has revolutionized the marketing industry through the development of social media marketing. Social media marketing is a...
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A Fresh Perspective of the
Business World Today
MARKETING
Online Advertising
By Carol Njeru / March 4, 2020
Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver...
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Niche Marketing
By Carol Njeru / March 4, 2020
Niche marketing is a strategy used for advertising that mainly focuses on a specific target market. Instead of marketing the...
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CUSTOMER SERVICE
Filing and Secretarial Services
By Carol Njeru / March 4, 2020
Filing and Secretarial Services are important business services, especially in the corporate world. The services also consist of rules and...
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Fast internet puts local barber a ‘cut’ above
By Carol Njeru / July 4, 2019
Geoffrey Mwangi is better known in Eldoret Town as ‘King’. This is after his barbershop, which he started from what...
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Qualities of A Good Customer Service Representative
By Kenya Companies / January 5, 2019
Customer care or customer service is a big deal in business, because you need customers to keep the business running....
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NEWS & TRENDS
Covid-19 Affects the Economy
By Carol Njeru / April 3, 2020
The coronavirus pandemic has hit the global economy like never before, thus, affecting individual economies, including Kenya. Even though China...
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Nairobi overshadows other counties in insurance premiums
By Kenya Companies / September 26, 2019
The Kenyan capital, Nairobi has emerged as the largest contributor towards insurance premiums while other counties remain unexploited. Taking up...
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Projected mobile devices penetration in Kenya
By Kenya Companies / August 22, 2019
The East African country is set produce up to nine million new mobile subscribers in the next half a decade...
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MORE FROM THE BLOG
Packaging and Paper
The paper industry is a type of tertiary industry that comprises of chemical manufacturing companies that use wood as a ...
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Processing Machines and Equipment
Processing machines and equipment often have many processing stations in the materials and manufacturing processes and production cycles. The manufacturing ...
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Covid-19 Affects the Economy
The coronavirus pandemic has hit the global economy like never before, thus, affecting individual economies, including Kenya. Even though China ...
Read More
Read More
Social Media Marketing
Rapid technological advancement has revolutionized the marketing industry through the development of social media marketing. Social media marketing is a ...
Read More
Read More
Online Advertising
Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver ...
Read More
Read More
Niche Marketing
Niche marketing is a strategy used for advertising that mainly focuses on a specific target market. Instead of marketing the ...
Read More
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Sales Promotion
Sales promotion is a process that persuades a potential customer to purchase a product. Sales promotion is often designed so ...
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Marketing plan
Business operations have been the most viable economic development agent, and firms have realized the importance of having an executable ...
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Filing and Secretarial Services
Filing and Secretarial Services are important business services, especially in the corporate world. The services also consist of rules and ...
Read More
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Marketing Management
Marketing Management is a marketing function that facilitates the distribution of goods and services between manufacturers and consumers. Marketing Management ...
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Market segmentation
Whether your company is at a favorable profitable market, it should and MUST embrace Market segmentation as it entails the ...
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