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A Fresh Perspective of the
Business World Today

MARKETING

Social Media Marketing

Social Media Marketing

Rapid technological advancement has revolutionized the marketing industry through the development of social media marketing. Social media marketing is a...
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Online Advertising

Online Advertising

Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver...
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Niche Marketing

Niche Marketing

Niche marketing is a strategy used for advertising that mainly focuses on a specific target market. Instead of marketing the...
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CUSTOMER SERVICE

Filing and Secretarial Services

Filing and Secretarial Services

Filing and Secretarial Services are important business services, especially in the corporate world. The services also consist of rules and...
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Fast internet puts local barber a ‘cut’ above

Fast internet puts local barber a ‘cut’ above

Geoffrey Mwangi is better known in Eldoret Town as ‘King’. This is after his barbershop, which he started from what...
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Qualities of A Good Customer Service Representative

Qualities of A Good Customer Service Representative

Customer care or customer service is a big deal in business, because you need customers to keep the business running....
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NEWS & TRENDS

Covid-19 Affects the Economy

Covid-19 Affects the Economy

The coronavirus pandemic has hit the global economy like never before, thus, affecting individual economies, including Kenya. Even though China...
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Nairobi overshadows other counties in insurance premiums

Nairobi overshadows other counties in insurance premiums

The Kenyan capital, Nairobi has emerged as the largest contributor towards insurance premiums while other counties remain unexploited. Taking up...
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Projected mobile devices penetration in Kenya

Projected mobile devices penetration in Kenya

The East African country is set produce up to nine million new mobile subscribers in the next half a decade...
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MORE FROM THE BLOG

The paper industry is a type of tertiary industry that comprises of chemical manufacturing companies that use wood as a raw material in the materials and manufacturing process of paper. The manufacturing system involved in producing paper is the paper making machine.

Packaging and Paper

The paper industry is a type of tertiary industry that comprises of chemical manufacturing companies that use wood as a ...
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/ Manufacturing
Processing machines and equipment often have many processing stations in the materials and manufacturing processes and production cycles. The manufacturing systems can either be multilane or single lane. The product manufacturing may undergo a primary or secondary process where the primary processes are the immediate stages in a production cycle while the secondary processes take place at a later stage of product manufacturing.

Processing Machines and Equipment

Processing machines and equipment often have many processing stations in the materials and manufacturing processes and production cycles. The manufacturing ...
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/ Manufacturing
The textile and fabric manufacturing industry has been recognized as a precedent sector by the Kenyan Government. Its eminence in the manufacturing column under the Big 4 Agenda and the Kenya Industrial Transformation Program is a display of its indulgent spot in the government’s thought processes. It has created a lot of job creations and opportunities within a short period.

Textiles & Fabric Manufacturing

Textile fiber is one of the primary constituents in today's' world. Textile & fabric manufacturing is the exchange of fiber ...
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/ Manufacturing
The coronavirus pandemic has hit the global economy like never before, thus, affecting individual economies, including Kenya. Even though China was the first to be hit, considering that Wuhan, the virus’s origin, is a financial hub for China, the social and economic impacts will negatively affect the globe.

Covid-19 Affects the Economy

The coronavirus pandemic has hit the global economy like never before, thus, affecting individual economies, including Kenya. Even though China ...
Read More
/ News & Trends
Social media marketing is a marketing technique that involves the use of social media platforms to connect and communicate with your consumers about the product sold. Some of the major platforms used include Facebook, Twitter, Instagram, LinkedIn and Pinterest.

Social Media Marketing

Rapid technological advancement has revolutionized the marketing industry through the development of social media marketing. Social media marketing is a ...
Read More
/ Marketing
Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver the marketing message that is intended for a particular target audience.

Online Advertising

Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver ...
Read More
/ Marketing
Niche marketing is a strategy used for advertising that mainly focuses on a specific target market.

Niche Marketing

Niche marketing is a strategy used for advertising that mainly focuses on a specific target market. Instead of marketing the ...
Read More
/ Marketing
Sales promotion is a process that persuades a potential customer to purchase a product.

Sales Promotion

Sales promotion is a process that persuades a potential customer to purchase a product. Sales promotion is often designed so ...
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/ Marketing
A marketing plan is a guiding document that summaries a promotion tactic that an organization will implement to generate income, acquire market as well as convey product information to the target market.

Marketing plan

Business operations have been the most viable economic development agent, and firms have realized the importance of having an executable ...
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/ Marketing
Filing and secretarial services offer business support services to meet the needs of any e-commerce company or contracting companies.

Filing and Secretarial Services

Filing and Secretarial Services are important business services, especially in the corporate world. The services also consist of rules and ...
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/ Customer Service
Marketing Management is a marketing function that facilitates the distribution of goods and services between manufacturers and consumers.

Marketing Management

Marketing Management is a marketing function that facilitates the distribution of goods and services between manufacturers and consumers. Marketing Management ...
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/ Marketing
Market segmentation entails the way towards partitioning a market of potential clients into sections, given various qualities.

Market segmentation

Whether your company is at a favorable profitable market, it should and MUST embrace Market segmentation as it entails the ...
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/ Marketing