Traditional ways of marketing are less used, and firms have changed their way of thinking, given the changing trends in...
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A Fresh Perspective of the
Business World Today
MARKETING
Competitor analysis
By Jehoash Kyalo / February 13, 2020
Competitor analysis is a long-term management program that entails an assessment of the strengths and weaknesses of available potential contenders...
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Brand Strategy
By Jehoash Kyalo / February 5, 2020
Before diving into what a brand strategy is, it is important to answer the question, what is a brand? A...
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CUSTOMER SERVICE
Fast internet puts local barber a ‘cut’ above
By Carol Njeru / July 4, 2019
Geoffrey Mwangi is better known in Eldoret Town as ‘King’. This is after his barbershop, which he started from what...
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Qualities of A Good Customer Service Representative
By Kenya Companies / January 5, 2019
Customer care or customer service is a big deal in business, because you need customers to keep the business running....
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NEWS & TRENDS
Nairobi overshadows other counties in insurance premiums
By Kenya Companies / September 26, 2019
The Kenyan capital, Nairobi has emerged as the largest contributor towards insurance premiums while other counties remain unexploited. Taking up...
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Projected mobile devices penetration in Kenya
By Kenya Companies / August 22, 2019
The East African country is set produce up to nine million new mobile subscribers in the next half a decade...
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Latest local automotive industry innovation
By Kenya Companies / June 20, 2019
Kenya is believed to be the technological hub in the East African region and considered among the top in matter...
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Nairobi overshadows other counties in insurance premiums
The Kenyan capital, Nairobi has emerged as the largest contributor towards insurance premiums while other counties remain unexploited. Taking up ...
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Kenya’s slump in global tourism competitiveness ranking
Kenya has slipped two spots to 82nd against last year’s position according to a Tourism Travel Competitiveness survey carried by ...
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