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Business World Today

MARKETING

Content marketing

Content marketing

Traditional ways of marketing are less used, and firms have changed their way of thinking, given the changing trends in...
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Competitor analysis

Competitor analysis

Competitor analysis is a long-term management program that entails an assessment of the strengths and weaknesses of available potential contenders...
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Brand Strategy

Brand Strategy

Before diving into what a brand strategy is, it is important to answer the question, what is a brand? A...
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CUSTOMER SERVICE

Fast internet puts local barber a ‘cut’ above

Fast internet puts local barber a ‘cut’ above

Geoffrey Mwangi is better known in Eldoret Town as ‘King’. This is after his barbershop, which he started from what...
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Qualities of A Good Customer Service Representative

Qualities of A Good Customer Service Representative

Customer care or customer service is a big deal in business, because you need customers to keep the business running....
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NEWS & TRENDS

Nairobi overshadows other counties in insurance premiums

Nairobi overshadows other counties in insurance premiums

The Kenyan capital, Nairobi has emerged as the largest contributor towards insurance premiums while other counties remain unexploited. Taking up...
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Projected mobile devices penetration in Kenya

Projected mobile devices penetration in Kenya

The East African country is set produce up to nine million new mobile subscribers in the next half a decade...
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Latest local automotive industry innovation

Latest local automotive industry innovation

Kenya is believed to be the technological hub in the East African region and considered among the top in matter...
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MORE FROM THE BLOG

Content marketing is a long term strategic management approach that is concentrated on creating and distributing reliable and relevant content towards attracting and retaining your customer base to enhance profitable investment action.

Content marketing

Traditional ways of marketing are less used, and firms have changed their way of thinking, given the changing trends in ...
Read More
/ Marketing
Consumer Electronics are broad electronic gadgets that provide an individual with underlying functionality performance either at home or workplace. They are installed and used inside a home/ house or can be charged and ported from one location to another. Such devices simply make work much easier.

Consumer Electronics

Consumer Electronics are broad electronic gadgets that provide an individual with underlying functionality performance either at home or workplace. They ...
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/ Manufacturing
Competitor analysis is a long-term management program that entails an assessment of the strengths and weaknesses of available potential contenders relative to those of your services or products. It's a fundamental portion of your advertising plan.

Competitor analysis

Competitor analysis is a long-term management program that entails an assessment of the strengths and weaknesses of available potential contenders ...
Read More
/ Marketing
A brand strategy is a plan that is used by a business to create a specific image of itself among its potential and current customers.

Brand Strategy

Before diving into what a brand strategy is, it is important to answer the question, what is a brand? A ...
Read More
/ Marketing
Affiliate marketing involves coming up with an agreement between the business that wants to sell a product and the individual who helps to help people get to buy that product. The concept of affiliate marketing is based on revenue sharing.

Affiliate Marketing

Affiliate marketing is the process of promoting products that are owned by other people or belong to another company and ...
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/ Marketing
Advertisements are an efficient, reliable, and effective way to promote the sale of goods and services.

Advertisement

Businesses are always seeking to gain popularity, establish dominance in the market, and increase their level of sales. Various techniques ...
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/ Marketing
Network marketing calls for individuals with high vitality and solid transaction skills, who can create a productive business with a little speculation.

Network marketing

Business operations have revolutionized over time, and in some instances, firms and other organizations have opted to network marketing to ...
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/ Marketing
Target marketing involves breaking an entire market into small manageable segments that allow for concentration on a specific group of customers.

Target marketing

Over the past few years, business operations have experienced more stiff competition, and you have to identify the most potential ...
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/ Marketing
Marketing strategy fixes the publicizing expenditure plan ahead of time, and it additionally builds up an approach for an appropriate budgeting

Marketing Strategies

Marketing strategy is one of the comprehesive procedures defined for achieving the showcasing goals of your organization as it encourages ...
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/ Marketing
Digital marketing has completely altered how brands and businesses use technology.

Digital Marketing

Every organization or business person is always seeking new markets for their products. Competition has become more intense with the ...
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/ Marketing

Nairobi overshadows other counties in insurance premiums

The Kenyan capital, Nairobi has emerged as the largest contributor towards insurance premiums while other counties remain unexploited. Taking up ...
Read More
/ counties, insurance, nairobi, News & Trends, premiums

Kenya’s slump in global tourism competitiveness ranking

Kenya has slipped two spots to 82nd against last year’s position according to a Tourism Travel Competitiveness survey carried by ...
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