Rapid technological advancement has revolutionized the marketing industry through the development of social media marketing. Social media marketing is a...
Read More
A Fresh Perspective of the
Business World Today
MARKETING
Online Advertising
By Jehoash Kyalo / March 4, 2020
Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver...
Read More
Niche Marketing
By Jehoash Kyalo / March 4, 2020
Niche marketing is a strategy used for advertising that mainly focuses on a specific target market. Instead of marketing the...
Read More
CUSTOMER SERVICE
Filing and Secretarial Services
By Jehoash Kyalo / March 4, 2020
Filing and Secretarial Services are important business services, especially in the corporate world. The services also consist of rules and...
Read More
Fast internet puts local barber a ‘cut’ above
By Carol Njeru / July 4, 2019
Geoffrey Mwangi is better known in Eldoret Town as ‘King’. This is after his barbershop, which he started from what...
Read More
Qualities of A Good Customer Service Representative
By Kenya Companies / January 5, 2019
Customer care or customer service is a big deal in business, because you need customers to keep the business running....
Read More
NEWS & TRENDS
Covid-19 Affects the Economy
By Jehoash Kyalo / April 3, 2020
The coronavirus pandemic has hit the global economy like never before, thus, affecting individual economies, including Kenya. Even though China...
Read More
Nairobi overshadows other counties in insurance premiums
By Kenya Companies / September 26, 2019
The Kenyan capital, Nairobi has emerged as the largest contributor towards insurance premiums while other counties remain unexploited. Taking up...
Read More
Projected mobile devices penetration in Kenya
By Kenya Companies / August 22, 2019
The East African country is set produce up to nine million new mobile subscribers in the next half a decade...
Read More
MORE FROM THE BLOG
Packaging and Paper
The paper industry is a type of tertiary industry that comprises of chemical manufacturing companies that use wood as a ...
Read More
Read More
Processing Machines and Equipment
Processing machines and equipment often have many processing stations in the materials and manufacturing processes and production cycles. The manufacturing ...
Read More
Read More
Covid-19 Affects the Economy
The coronavirus pandemic has hit the global economy like never before, thus, affecting individual economies, including Kenya. Even though China ...
Read More
Read More
Social Media Marketing
Rapid technological advancement has revolutionized the marketing industry through the development of social media marketing. Social media marketing is a ...
Read More
Read More
Online Advertising
Online Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver ...
Read More
Read More
Niche Marketing
Niche marketing is a strategy used for advertising that mainly focuses on a specific target market. Instead of marketing the ...
Read More
Read More
Sales Promotion
Sales promotion is a process that persuades a potential customer to purchase a product. Sales promotion is often designed so ...
Read More
Read More
Marketing plan
Business operations have been the most viable economic development agent, and firms have realized the importance of having an executable ...
Read More
Read More
Filing and Secretarial Services
Filing and Secretarial Services are important business services, especially in the corporate world. The services also consist of rules and ...
Read More
Read More
Marketing Management
Marketing Management is a marketing function that facilitates the distribution of goods and services between manufacturers and consumers. Marketing Management ...
Read More
Read More
Market segmentation
Whether your company is at a favorable profitable market, it should and MUST embrace Market segmentation as it entails the ...
Read More
Read More